About US
A Small Team. Big QVC Experience.
e6 Marketing was founded in 2004 with one purpose: helping exceptional brands succeed on QVC. Our team combines decades of experience in live television retail, product storytelling, merchandising, production, and brand strategy to help products perform both on air and beyond.
Over the years, we have partnered with Fortune 50 companies across beauty, skincare, food, wellness, and consumer packaged goods. Every engagement is focused on building sustainable growth, stronger customer relationships, and measurable retail success.
20+
Years with QVC
80+
Years Combined Experience
100+
Brands Launched
4
QVC Veteran Experts
#1
QVC’s ranking as the top revenue-generating store on TikTok Shop (Nov. 2025)
The e6 Team
Decades of QVC relationships. Hundreds of successful brand launches. Meet the people behind the results.
Sue Bettenhausen
Sue Bettenhausen is a co-founder of e6 with over 30 years of experience with leading business units, marketing, sales and customer service teams of businesses from stealthy start-ups to Fortune 50 companies such as IBM and Verizon. As a founding partner of a consultancy firm servicing wireless and internet start-ups and, now at e6, Sue’s core focus and success over the years has been in developing business ideas, assembling strong teams and executing with a rapid “read & respond” approach that rewards the experimentation needed for breakthrough growth.
Tom Castaldi
Tom Castaldi is a co-founder of e6 with more than 30 years of experience building customer-centric sales organizations and driving sustainable growth.
Tom spent the first two decades of his career helping transform a small financial services firm into one of the nation’s largest and most respected financial product wholesaling organizations. Throughout his career, a consistent differentiator has been his ability to build, develop, and nurture strong relationships—with clients, partners, and teams.
Today, Tom brings that same relationship-driven, results-oriented approach to the world of consumer brands and television retail. He has a proven track record of identifying high-potential products and turning individual product successes into thriving, multi-million-dollar brands on QVC.
Tom’s strength lies in combining strategic thinking, sales expertise, and deep customer relationships to help brands unlock their full potential and achieve meaningful, long-term growth.
Matt Hodlofski
30+ years working with QVC, first as a television/content producer for the network crafting effective brand and product storytelling to maximize airtime. Matt has been instrumental in building brand success for e6 and QVC since 2009.
Steve Corcoran
Steve recently joined e6, bringing more than 25 years in advertising sales, customer acquisition, and account management across health & wellness, technology, and food & beverage. His customer‑first approach enables him to understand and anticipate client needs, ensuring programs are tailored to deliver measurable business growth.
Let's Talk About Your Brand
Ready to explore what QVC could do for your brand? We’d love to hear from you.